My Writing

Experience Agility

Why have some organizations adapted their customer strategies faster to respond to COVID-19? They move together differently — not just reactively — to embrace shifting customer needs.

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Rationalizing Functional CSS

It's fun writing beautifully architected CSS components, but the fact is, I won't always be there, and in the monolith model, the team will never stop writing CSS. Functional CSS is the idea that instead of writing big, monolith components in my CSS, I write small, single property, immutable classes that can be assembled into a larger component in HTML.

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Chasing the Holy Grail

In our work with Pattern Libraries, we strive to achieve a level of maturity where the Pattern Library documentation is automatically in sync with the app(s) that it powers. Generally, this means sharing the CSS code so developers implementing patterns can just copy and paste snippets of HTML so it 'just works.' In practice though, this gets complicated quickly.

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A Maturity Model for Design Systems

Moving up the maturity model takes time, but even going from one step to the next can yield huge returns for your product and design team. In the end, a mature design system accelerates design, prototyping, and development and decreases the time you spend fighting your code.

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Design Like a Jedi - Mind Tricks for Stakeholder Buy-In

Wouldn’t it be nice if you could wave your hand in front of your clients and have them believe what you said, just like Obi-Wan Kenobi?

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Pattern Libraries and the Evolving Designer

I never quite understood the phrase “Design in the Browser.”

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Building an Ad Network

Brent Simmons and Lex Friedman threw out an idea for someone to make a new Podcast ad network:

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A Simple Script for Deploying Code With Github's WebHooks

Learning source control with Git has completely changed how I build things. I was recently trying to hunt down an easy way to push up new code to my servers rather than sitting in an SSH session repeatedly running git pull to grab the latest files.

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Sell the Hole, Not the Drill - A Guide to eCommerce Content Strategy

Legendary Harvard Marketing professor, Theodore Levitt was famous for his saying, “sell the hole, not the drill.” He would argue that “people don’t want to buy a quarter-inch drill; they want a quarter-inch hole.” The point he’s trying to get across is that customers don’t purchase products for the sake of the product, they are “hiring” it for a job they need done. In the case of the drill, they’re “hiring” it to make a hole in their wall, not for the sake of owning a drill.

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The Syndicate - How It's Run

Tools are just enablers for us to get our work done. When I launched The Syndicate, I didn’t figure out how I’d actually operate it until the week before we launched our first campaign. As nerds, we have this innate desire to fiddle with tools, which can quickly become a hindrance to launching a business. When I was alone for a weekend launching The Syndicate, I wanted to fiddle with my business tools (invoicing! content collection! content distribution!), but that would have only held me up.

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Lessons Learned Running The Syndicate - 1 Year In

One year ago this week, I launched The Syndicate, my first venture into running my own business. It’s been a roller coaster - a blast getting to work with some amazing writers who I greatly respect.

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Disrupting Amazon - Rethinking eCommerce

This is one in a series of eCommerce Strategy posts. You can read the rest here.

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Facebook Advertising is Fool's Gold

Last week, Michael Wolff at MIT’s Technology Review wrote a bearish piece on Facebook’s advertising model. The core of his argument is that Facebook doesn’t have the big idea to propel them into their $100B valuation:

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You Can't Make Meaningful

The last 50 years have been spent adding “features”. The march of technology has been defined by Moore’s Law: faster and smaller every 18 months, and boy has it delivered. Scientists and Engineers have truly moved the human race forward in our quest for a better, more comfortable world.

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Shift Your Thinking From Tasks to Experiences

It all starts with the experience, dummy! And I don’t mean how pretty it looks or what slick polish sits on top of what you build.

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Show, Don't Tell

Moving Brands on their recent rebranding of HP:

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Introducing The Syndicate

Today I am launching a project I am very excited about. It’s called The Syndicate and it’s the first and most influential blog sponsorship network.

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Behind The Syndicate

Earlier this morning was the launch of my newest project, The Syndicate. Keeping with the original goal of this site - looking at how companies are run and why they succeed and fail - I want to share about how it all came together and things I’ve learned from starting my first business.

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The Nail in Old Media's Coffin

Today was the nail in the coffin for old news media.

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